If you are trying to market yourself, someone likely told you to use Social Media to get noticed. However, with the growing number of social media outlets and the varying degrees of success, how does one really navigate through the social media maze. In “The Sway Factory”, Sima Dahl gives some very practical advice to business people who want to make an impact by using social media.
Sima believes that business people need to stack rank social media outlets and focus on the ones that have the most business impact. She ranks LinkedIn very high and Twitter a very distant last in usefulness and impact. The video focuses on how to best use LinkedIn using the Sway Factor System, a 3 step approach to social media. She articulates that to be successful in any social media outlet, one must engage in consistent, indirect marketing, make frequent digital deposits and pledge unwavering personal commitment to the process.
Sima talks about how to best managed a LinkedIn profile, the value of connections, the right amount of communication, the value of groups and how to best spend time and focus on LinkedIn.