What makes people follow one leader, but reject another? Marjorie Brody gives some practical advice on how to increase your presence as a leader and engender a desire in others to follow your lead. According to Marjorie, leaders who have strong presence have 4 key characteristics. Leaders must be perceived by their constituents as authentic. They are not afraid to share personal details about themselves, even though those details may point out a failing or weakness.
Leaders that have presence know how to speak to others, becoming engaged and are active listeners. They have the capacity to convey their story and their company’s story to create connection and personal engagement. And finally, leaders who have presence demonstrate a strong level of competence that creates respect among those that they intend to lead.