Sam Horn had a passion for writers and helped create the Maui Writers Conference to connect authors directly with the decision-makers who could publish their manuscripts. What she didnt count on was the difficulty these writers would have when asked the simple question: &ldquoWhat is your book about?
This experience motivated Sam to research how to help individuals and organizations deliver a precise, persuasive message that gets across who you really are and what you have to offer. She gives powerful examples of how entrepreneurs distinguished themselves at venture capital conferences by using 3 simple techniques. Ask 3 &ldquoDid You Know questions to capture people’s attention. Use the word &ldquoImagine to turn an idea into an image and create an emotional connection. Say, &ldquoYou don’t have to imagine it, weve already created that to show you can deliver the solution they are looking for.
In the video, &ldquoThe Art of the Pitch, Sam gives intriguing examples of how to strategically position yourself and your organization so you’re one-of-a-kind instead of one-of-many. Her innovative suggestions will help you counteract &ldquoinfobesity and increase your influence by being concise and compelling.
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