Years ago, Jane Atkinson represented celebrities, authors and speakers as an agent, getting them noticed in the marketplace and booking engagements. For the last ten years, Jane has focused on working directly with speakers to help them learn how to build their business with her company, Speaker Launcher.

Jane has written a book entitled, "The Wealthy Speaker 2.0" : A Proven Formula for Building a Successful Speaking Business and reviews her key concepts in the video. Jane shares that she has a system called, "Ready, Aim, Fire" designed to have speakers consider their position in the marketplace.

She encourages speakers to choose a strong lane to stay in and determine what they are really selling. Now its time to "aim" and create strong marketing materials and presence to communicate the message. Then its time to "fire" and go after one or two industries that are in the best position to appreciate the speakers value proposition.