According to Bruce Turkel, its not really about what you know, it is really about who knows you, knows what you do, and why that is important. The author of a best-selling book, "Building Brand Value", Bruce shares seven simple rules to follow in building your brand.
The most important element in building a brand is to recognize that its not all about you its really all about them. What a customer cares about should be the most paramount consideration. The second point is "hearts then minds" as Bruce reminds us that buyers most often make decisions that are emotional. Bruce says that you have to give customers a &ldquoreason to believe, then make your message simple and make it quick.
Businesses need to show what they really stand for and have branding that "makes it yours. " Branding needs to address all 5 senses to really engage the customer. Finally, you want to "repeat, repeat, repeat" so that your message comes across in every aspect of how you address the market.
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