Dave Lieber is the leader of Ft. Worth, Texas’ Watchdog Nation, a movement that teaches Americans how to regain control of their lives when vendors or businesses attempt to take advantage of them. As a lifelong journalist for the Ft. Worth Star Telegram, Dave has spent a career finding and telling stories that attract an audience, have a message and are memorable. Dave has taken the power of storytelling and translated it to help organizations create strategies to emotionally connect their audiences through the power of the story.
In the video, “Telling Your Story”, Dave gives organizations a formula to help them create stories to help people remember them and to connect to their message. He shares examples of his work with his customer base, focusing on the soybean industry and how they connected their product to helping a nation overcome one of its most compelling issues, dealing with obesity. For Dave, it’s not about being able to articulate your features and benefits, but more about creating a personal connection between the reader and the organization.
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