By the time the 1980s were over, Jim Cathcart had already written nine books. He pioneered the concept of relationship selling and wrote a best selling book by the same name that has become an industry classic and a standard that many organizations use as their sales philosophy. From that early success, Jim turned his focus to the subject of transformation and how to achieve a personal and professional change.

Jim helps people focus on how to live an abundant life by understanding how to develop a belief system. Jim firmly believes that we all exist for a purpose and that our existence is intentional, giving us a role to play. It is up to us to understand what our gifts are and how to best use them. He encourages us to develop relationships through a direct connection between ourselves and others where value is exchanged.